Bert and John Jacobs who founded Life is Good in 1989 started out selling t-shirts from the back of a truck in downtown Boston.

The company has expanded its products from t-shirts and caps to a full line of apparal for men, women and children as well as many accessory categories. 

From the back of a truck to 4,500 retail stores in all 50 states as well as 30 companies worldwide.

Bert Jacobs, one half of the Life is Good founders said, "Our first festival was in a pumpkin patch. Then we did Fenway Park and now we've returned for our 2nd year at Prowse Farm in Canton."

From 2 or 3 bands to 20, the Life is Good Festival has reached 1,000's of people across the country who come from near and far for the festival at the foot of the Blue Hills.

"Music is the best builder of community", said Jacobs.

One of the performers, Billy Davis, from Southfield, Michigan was recently enshrined in the 2012 Rock and Roll Hall of Fame. Davis said, "My music career started when I was Jimi Hendrix' first guitar tech. One of my career highlights was recording the original version of the "Twist" for Hank Ballard and the Mid Nighters as well as being the original lead guitar player for Jackie Williams."